The magic of the stereoscopic projection hook into the company, thanks to an innovative communication project created by Media Group.
The story of "In Flight", a short film presented in 3D in Rome in September, comes from the need to talk about a new company formed by the merger of four leader insurance companies: Adatto Group, 1iC Global Group, First Group and Basis.
Four companies, four musicians protagonists of the short brainchild of Paolo Quagini (Mediagroup - Bentobox) and Maurizio Stefanini (1iC Global Group), transformed into images by the director Gaetano Morbioli. Romeo Scaccia, acclaimed composer and collaborator of the American Film Institute in Los Angeles, is the author of the soundtrack as well as the official anthem of the Auno Group.
The metaphor of music is the lead of the narration: the four young protagonists, established in their art, share passions, values and knowledge, constantly looking for new musical horizons. The intertwining of their thoughts, voices and memories through the wonderful landscapes of Lake Garda and the streets of Rome and Verona. Perseverance and a winning mentality will allow them to go very far.
A solution of high-profile, the 3D technology, which tells about the philosophy of the new Auno Group, transporting the audience into their world and giving them the feeling of being able to touch what is narrated as if they were the true protagonist.
An innovative way of communicating the company ideas, which has seen great participation and empathy from the audience during the presentation event in Rome.
Sep
21
2011
"In Volo 3D", a third dimension in industrial short films
