"Painting with the light that worldwide symbol of the architecture has been an exciting privilege." - Paolo Quagini
A frame of rare suggestiveness like the famous National Museum MAXXI in Rome, the seat of the twenty-first century art, involved people who came to watch "In Volo", the 3D short film celebrating the union of four leading insurance, credit, financial and real estate companies.
The magical projection on the facade of the building, conceived and curated by Paolo Quagini, was a unique way to introduce the company.
The projection was struck by its elegance and immediacy of the message, engaging the audience with images of the highest emotional and communicative value.
Important names in the world of art and academia attended the Gala, which was kicked-off by Maurizio Stefanini, Chief Marketing Officer of the Group, with the presentation of the A1 Holding.
The projection of 3D short film, created by Paolo Quagini and Maurizio Stefanini and directed by Gaetano Morbioli, held in suspense the whole room and preceded the gala dinner with musical interludes, offered by big names in international music such as Romeo Scaccia and Anna Tifu and moments of theatrical reading, with the amazing voices of Roberto Pedicini, Christian Iansante and Francesca Fiorentini.