Measuring the statistics of your website is important to understand where your communication is heading and what actions you need to take in order to improve it. Here is a brief guide to not miss the intricacies of Google Analytics.
The famous system made available for free from Google is a great help for your communication, but know it is not a trivial matter in depth. It is important to know that if your site is more than 5 million visitors a month per page, Google Analytics is no longer entirely free, but is associated with a Google Adwords campaign (which will be discussed in future issues).
First, you need to talk with Analytics understanding its language. Analytics uses a series of terms which, if not understood, hampering your work. Here are the main ones.
There is talk of unique visitors when referring to the exact number of people arriving on site, without duplicates.
This means that if a person visits the site 2 times in 2 days, will be counted as a visit once. The time period is 2 years to avoid duplication, but such a policy can be changed.;
With the word "visit" means all the interactions that a user plays in 30 minutes on the site. After 30 minutes, the same user is considered a new visit.
Bounce rate and bounce rate
Corresponds to the percentage of users for which the entry page matches the output: what can you assume that the user has found what he needed and thus has abandoned the site (never to return?).
It is a delicate statistic: Analytics in fact does not specify how long the user remained on the page. If, for example, was more than half a minute, you probably read the page carefully as interested in an article or a specific section.
After finding the information of interest, therefore, decided to leave the site as satisfied with the answer found.
Knowing how many visitors, but also what is the most important information you can derive from the statistics. Google Analytics lets you know how many visitors there were over a given period of time. You may know also how many pages they viewed, the average time devoted to a page and how many new users there were.
The second important finding concerns the sources of traffic, which allows us to understand where visitors are coming from. You can see if users come to your site by typing its URL or by searching for certain keywords on search engines.
If you have an e-commerce, you will be critical to your conversion goals, you can set your Google Analytics. The goal page can be either a thank you page after purchase or after filling out a form. For each profile, the maximum number of targets is 4.
Once set, you can see the actual number of users who have completed the goal, when and where they come from.
We'll come back to Google Analytics to delve more into the thick forest of statistics!